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The REAL Advantages and Disadvantages of IT Outsourcing

IT outsourcing has redefined the way startups and corporations manage their human resources. Current competitive business environment forces companies to improve their technologies and adapt to the new market requirements instantly to stay ahead of...

Different Strategies to Make Taxi Platforms More Profitable

For any business, marketing is an important part to acquire, maintain and increase customer base that results in higher profitability. If a company is not having a satisfied pool of customers, they are not going...

Crafting a Successful B2B Marketing Strategy

For many B2B marketers, the traditional marketing funnel that motivates prospects to self-identify and then move to a sales funnel, is ingrained in our minds. However, in the Age of the Customer, Forrester Research’s phrase...

Innovating Your Business – The Power of the Brand

Remember back in the 1970’s when generic grocery items were all the rage? The packaging was stark white with black lettering revealing the contents of the package. There’s a reason generic products went away. You...